Chrysler Imperial | CCS Thesis 2017

This is my senior thesis project at the College for Creative Studies during my Winter 2017 semester.

Fiat-Chrysler Automobiles Sponsored Studio

For this project, FCA assigned us different Instagram users at random, and the task was to design a vehicle based around what type of person they are. I was assigned Carmen Jorda, an F1 Development Driver and well-known model and fashionista. For my project, I decided to take her sense of fashion, style, comfort, and speed to a luxurious, automotive form.

Buyers such as the hypothetical 2031 fashionista, super model, and team owner Carmen Jorda would not likely look to base-level Chryslers for driving needs. Instead, I aimed to introduce a higher-class luxury subsidiary, Imperial, that would represent Chrysler's more premium lineup.

The concept "Arrival" displays the Imperial brand's ultimate presence at any location or event.